My esteamed (pun intended) colleague and I spoke at length yesterday about a letter he received from Golden Rule (United Healthcare’s subsidiary). I’m paraphrasing; here’s the key points.
1. Golden Rule stated that their policy is to reprice bills for non-covered services to reflect the rate they have negotiated with the provider, and to send that information to the insured and provider.
2. It is up to the provider to determine if they will accept that amount, or if they want to balance bill the patient.
3. Here’s the corker – Golden Rule stated that this policy is not disclosed to the insured in any written materials because it is contained in the contract between the provider and Golden Rule, and is confidential. Their claim is that this matter is between the insurer and the provider, as the insured is “self-insured” for that risk…
Again, neither I (an ex-insurance company executive) or anyone else I have spoken with understand this policy.
Here’s where it really gets unpleasant. UHC, and other insurance companies, sell health plans to employers where the employer is liable for the first $25,000, $100,000, or other level of risk. Beyond that, UHC is “on the hook” for the claims expense. Moreover, employees insured through these plans who receive “non-covered” services from UHC-contracted providers usually get the benefit of the negotiated reimbursement rates.
Colleague suggested, and I agree, that this inconsistency is troubling. And not likely to make individuals, or supporters of consumer-directed health care, very happy.
I’m amazed at the blithe ignorance exhibited by insurance companies. Do they think individuals will not be upset about this? Do they think this will engender warm feelings of brand loyalty? Or do they think this will somehow endear them to their providers, even if it angers their policyholders?
Who’s the customer here?
Insight, analysis & opinion from Joe Paduda