Social Media in work comp – not just for finding claimants

On the list of successful uses of social media in workers comp, one has to put Mark Walls’ LinkedIN Work Comp Analysis Group at the very top.
Mark’s group just passed 10,000 members. Yes, that’s ten thousand members – a pretty amazing feat considering the group is just a few years old.
Kudos to Safety National for accommodating, and encouraging, Mark’s work in social media. I have to believe it has been enormously productive for Safety National; Mark’s now hosting speaking symposia at the National Workers Comp and Disability Conference; the group has several ongoing conversations at any one time; Safety National’s name is far better known among the rank-and-file; and all at a cost of a few hours a week for one executive.
Safety National’s decision to promote and support the use of social media has been rather unique in the industry. I’m not aware of any other carrier or TPA of any similar size that has been so forward-thinking and, to be blunt, courageous. This is a very risk averse industry, yet the LinkedIN Group shows what can be accomplished if one has a bit of foresight, a good measure of dedication, and an excellent platform.
By way of contrast, this blog has just under 2700 subscribers and WorkCompInsider about the same. Notably, Roberto Ceniceros’ CompTime blog is gaining traction daily; it is likely among the leaders in any ranking. Undoubtedly this has greatly helped Business Insurance, which may be suffering from the same malady affecting all ‘old school’ media – a struggle to stay relevant and timely in the world of the internet.
I’d be remiss if I didn’t note WorkCompCentral President David DePaolo’s Work Comp World. David’s thoughtful discussion of contentious and complex issues is must reading for all execs in the business. He’s a professional with strong opinions, and the brains and diligence to back them up.
Finally, Pat Sullivan’s WorkCompWire continues to highlight the latest research and reports, coupling intel with advertising in a new blend that the rest of us are watching carefully.